Pink! Pink! Pink! (2017)
"Pink! Pink! Pink!" is a frenetic, faux-makeup tutorial exploring the dark side of influencer culture. What begins as a seemingly-normal, step-by-step makeup tutorial quickly devolves into a frenetic, and deadly, overdose of millennial pink.
The color "millennial pink" has reigned supreme in the world of advertising, steering sales with the hip hue aimed to boost sales within the millennial demographic. Even the NY Magazine chimed in, acknowledging the color's impact via a feature article entitled "Why Millennial Pink Refuses to Go Away." The color itself serves as the entry point into a video piece that blurs the lines of reality, forcing viewers to question their own intake of pretty, sugar-coated sales pitches.