NICOLETTE DASKALAKIS
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  • main
  • film // art
    • am I pretty yet?
    • pink! pink! pink!
    • shoot
    • r e m
  • film // narrative
    • smash face
    • i have some of your stuff.
    • heart to heart
    • seeing red
  • film // other
    • a boat trip
    • landscapes are like crowds
    • eat you alive
  • photography
    • portraits
    • flower boys
    • skinny pretty sexy
    • our bedroom
    • queer love
    • eat me
    • diagram of a copernican universe
    • reel
    • insomniac dance
    • los angeles vegetation
    • miscellaneous
  • other mediums
    • la trahison des miroirs
    • how far to swim
    • black holes
    • efficiency objects
    • stock (wo)man
    • the birthday album
    • collage
    • poetry
  • commercial work
    • Album Covers
    • BuzzFeed
    • BuzzFeed - Nifty
    • Cantiq LA
    • Gingerly Witty
    • Harbor Freight Tools
    • HelloGiggles
    • Mitú
    • Paramount
    • Production Design
    • Shagbagg
    • Swaje
    • Tiny Bangs
    • Topology Eyewear
    • Vegamour
  • CV
  • about
  • contact
nicolette daskalakis
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Efficiency Objects (Work in Progress)
In an increasingly fast-paced, digital world, time has become a precious commodity. Time-saving, multi-use products are now the norm for an on-the-go generation with a simultaneously dwindling attention span and rising pressure of productivity. 

This series takes commercialized solutions for increased productivity/efficiency to a surreal level. Using stock photography of pre-existing products, I created digital prototypes of "Efficiency Objects" that promise a time-saving, multi-use experience. The result is a dissonance between the familiar and the new. The use of generic, stock imagery to digitally create fake objects not only imbues the creations with an uncanny familiarity but also embodies the underlying ethos of mass-produced efficiency. The method of creation mirrors the product itself: cheap, fast, and generic. 

The surreal and un-functional nature of the objects highlights the absurdity behind a digital, consumerist culture that praises efficiency to the point of inhumanness. 
Picture
Ballpoint Pen-Toothbrush
Picture
Safety Razor-Hairbrush
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  • main
  • film // art
    • am I pretty yet?
    • pink! pink! pink!
    • shoot
    • r e m
  • film // narrative
    • smash face
    • i have some of your stuff.
    • heart to heart
    • seeing red
  • film // other
    • a boat trip
    • landscapes are like crowds
    • eat you alive
  • photography
    • portraits
    • flower boys
    • skinny pretty sexy
    • our bedroom
    • queer love
    • eat me
    • diagram of a copernican universe
    • reel
    • insomniac dance
    • los angeles vegetation
    • miscellaneous
  • other mediums
    • la trahison des miroirs
    • how far to swim
    • black holes
    • efficiency objects
    • stock (wo)man
    • the birthday album
    • collage
    • poetry
  • commercial work
    • Album Covers
    • BuzzFeed
    • BuzzFeed - Nifty
    • Cantiq LA
    • Gingerly Witty
    • Harbor Freight Tools
    • HelloGiggles
    • Mitú
    • Paramount
    • Production Design
    • Shagbagg
    • Swaje
    • Tiny Bangs
    • Topology Eyewear
    • Vegamour
  • CV
  • about
  • contact